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Gen Z is reclaiming 2016—how brands can participate without giving them the ‘ick’ | ATDb

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Gen Z is reclaiming 2016—how brands can participate without giving them the ‘ick’

Gen Z is reclaiming 2016—how brands can participate without giving them the ‘ick’

Ad AgeFebruary 12, 2026Lily MargolisRead original

Last updated Feb 12, 2026 by RSS Ingestion

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Why emotional resonance beats mimicking old aesthetics for Gen Z marketing.