Gen Z and Millennials “consistently converge” on YouTube, where they have better recall and find the best quality ads, according to Precisify’s new data

“In an increasingly fragmented media ecosystem, YouTube has become the backbone of modern audience planning across both TV screens and mobile devices.” That’s the core of Precisify‘s new research. The London-based ad tech firm has collected granular and legally-compliant data about kids’ and teens’ video viewership for years. Now, for the first time, it’s expanding […] Visit Tubefilter for more great stories.