Gen Z and Gen Alpha marketing playbook—what marketers need to know now

Ad AgeMarch 16, 2026Parker HerrenRead original

Last updated Mar 16, 2026 by RSS Ingestion

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Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now. Plus, feedback from Gen Z marketers on how to manage teams.