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Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.

Last updated Mar 11, 2026 by ATDb automated enrichment

Source
Digiday
Published
Mar 11, 2026
Topic
OpenX
Mentions
2

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