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Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision | ATDb

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Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

DigidayMarch 11, 2026Tim PetersonRead original

Last updated Mar 11, 2026 by RSS Ingestion

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This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.