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Future of TV Briefing: How Netflix is shaking up the upfront deal model | ATDb

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Future of TV Briefing: How Netflix is shaking up the upfront deal model

Future of TV Briefing: How Netflix is shaking up the upfront deal model

DigidayMarch 18, 2026Tim PetersonRead original

Last updated Mar 18, 2026 by RSS Ingestion

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This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.