Future Is Training Its AI On Publisher First-Party Data

For years, publishers have heard the same advice: First-party data is the key to unlocking demand from digital advertisers. That’s even more true now as agentic AI reshapes ad buying. Publisher data on audience behavior is gold for training AI ad optimization engines, and publishers like Future are building their own AI solutions to capitalize […] The post Future Is Training Its AI On Publisher First-Party Data appeared first on AdExchanger.