FTC Proposes Ban on Surveillance Pricing Practices

The Federal Trade Commission proposed new rules to ban surveillance pricing, where companies use personal data and algorithms to charge different prices to different consumers. The regulation would significantly impact how AdTech companies collect and use consumer data for targeting and personalization.

The Federal Trade Commission proposed new rules to ban surveillance pricing, where companies use personal data and algorithms to charge different prices to different consumers. The regulation would significantly impact how AdTech companies collect and use consumer data for targeting and personalization.