FTC Proposes Ban on Surveillance Pricing Practices
Last updated Feb 21, 2026 by the ATDb Editorial Team
Summary
The Federal Trade Commission proposed new rules to ban surveillance pricing, where companies use personal data and algorithms to charge different prices to different consumers. The regulation would significantly impact how AdTech companies collect and use consumer data for targeting and personalization.
Details
The Federal Trade Commission proposed new rules to ban surveillance pricing, where companies use personal data and algorithms to charge different prices to different consumers. The regulation would significantly impact how AdTech companies collect and use consumer data for targeting and personalization.