From Bluey To The News: How BBC Studios Is Connecting Brands To Audiences Across Its Portfolio

The BBC is about much more than news.  But it isn’t always easy for marketers to find audience connections across a content mix that includes hard-hitting global news coverage, tentpole TV series like “Planet Earth” and “Top Gear” and family favorites like the smash-hit “Bluey.” Sketching out that cross-portfolio play is the main focus of […] The post From Bluey To The News: How BBC Studios Is Connecting Brands To Audiences Across Its Portfolio appeared first on AdExchanger.