Forrester Report: 62% of Marketers Plan to Increase Retail Media Spend in 2025

New Forrester research shows 62% of marketers plan to increase retail media network investments in 2025, with spending expected to reach $130 billion globally. The report highlights measurement challenges and fragmentation as key industry concerns.

Last updated Feb 20, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026