Last updated Feb 20, 2026 by jonholm
New Forrester research shows 62% of marketers plan to increase retail media network investments in 2025, with spending expected to reach $130 billion globally. The report highlights measurement challenges and fragmentation as key industry concerns.
New Forrester research shows 62% of marketers plan to increase retail media network investments in 2025, with spending expected to reach $130 billion globally. The report highlights measurement challenges and fragmentation as key industry concerns.