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Focus on Partnerships, Not Paychecks: Why Agencies Must Reinvent Themselves | ATDb

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Focus on Partnerships, Not Paychecks: Why Agencies Must Reinvent Themselves

Focus on Partnerships, Not Paychecks: Why Agencies Must Reinvent Themselves

AdweekApril 20, 2026Eva KisRead original

Last updated Apr 20, 2026 by RSS Ingestion

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Three agency leaders on why legacy and fee-based are no longer viable.