Experience-First Martech: Designing Campaigns Around Moments, Not Channels

For decades, marketing strategies built around channels. Organizations created separate campaigns for email, social media, search, display advertising, TV, print, and other offline media. Each channel had its own objectives, timelines, budgets and performance metrics. Marketing teams planned campaigns in silos, optimizing engagement on individual platforms, rather than creating connected experiences across the customer journey. […]

Last updated May 8, 2026 by ATDb automated enrichment