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EXCLUSIVE: SXSW 2026 Sees 20% Boost in Music Attendance Despite Shorter Schedule | ATDb

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EXCLUSIVE: SXSW 2026 Sees 20% Boost in Music Attendance Despite Shorter Schedule

EXCLUSIVE: SXSW 2026 Sees 20% Boost in Music Attendance Despite Shorter Schedule

AdweekMarch 18, 2026Kathryn LundstromRead original

Last updated Mar 19, 2026 by RSS Ingestion

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The Austin, Texas-based festival expects overall attendance to stay flat with 2025.