Skip to content

EXCLUSIVE: AI Chatbots Rank the Top Super Bowl Ads—and Leave Out Big Tech

AdweekFebruary 9, 2026Trishla OstwalRead original

Last updated Feb 10, 2026 by ATDb automated enrichment

Details

Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as 30% in how they interpreted the same ads.