European Publishers Form Alliance to Challenge Google's Privacy Sandbox
Last updated Feb 25, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
A coalition of over 50 European publishers announced they are filing a complaint with the European Commission against Google's Privacy Sandbox, arguing it gives Google unfair advantages in ad targeting while limiting publisher revenue. The group is calling for independent third-party alternatives to be supported.
Details
A coalition of over 50 European publishers announced they are filing a complaint with the European Commission against Google's Privacy Sandbox, arguing it gives Google unfair advantages in ad targeting while limiting publisher revenue. The group is calling for independent third-party alternatives to be supported.