European Publishers Form Alliance to Challenge Google's Privacy Sandbox

A coalition of over 50 European publishers announced they are filing a complaint with the European Commission against Google's Privacy Sandbox, arguing it gives Google unfair advantages in ad targeting while limiting publisher revenue. The group is calling for independent third-party alternatives to be supported.

A coalition of over 50 European publishers announced they are filing a complaint with the European Commission against Google's Privacy Sandbox, arguing it gives Google unfair advantages in ad targeting while limiting publisher revenue. The group is calling for independent third-party alternatives to be supported.