European Commission Proposes New Rules for Targeted Advertising Transparency
Last updated Feb 9, 2026 by ATDb automated enrichment · Connections updated May 3, 2026
Summary
The European Commission unveiled draft legislation requiring platforms to provide users with detailed information about how their data is used for ad targeting. The proposal includes mandatory disclosures about data brokers and real-time bidding practices.
Details
The European Commission unveiled draft legislation requiring platforms to provide users with detailed information about how their data is used for ad targeting. The proposal includes mandatory disclosures about data brokers and real-time bidding practices.