European Commission Proposes New Rules for Targeted Advertising Transparency

The European Commission unveiled draft legislation requiring platforms to provide users with detailed information about how their data is used for ad targeting. The proposal includes mandatory disclosures about data brokers and real-time bidding practices.

The European Commission unveiled draft legislation requiring platforms to provide users with detailed information about how their data is used for ad targeting. The proposal includes mandatory disclosures about data brokers and real-time bidding practices.