Erstwhile Competition; What We Lose By Gamifying The News
Last updated Apr 21, 2026 by ATDb automated enrichment
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Age Of Conquest Search industry consultant and content creator Glenn Gabe kickstarted a discussion, amplified by Search Engine Roundtable, of how, if and when we will see AI search engines incorporate ad conquesting tactics. Conquesting meaning one brand deliberately targeting a rival company’s customers, like T-Mobile’s “Keep and Switch” promo for AT&T subscribers to rival […] The post Erstwhile Competition; What We Lose By Gamifying The News appeared first on AdExchanger.