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E.l.f. Beauty Says AI Answer Engines Are Already Changing How People Shop | ATDb

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E.l.f. Beauty Says AI Answer Engines Are Already Changing How People Shop

E.l.f. Beauty Says AI Answer Engines Are Already Changing How People Shop

AdweekMarch 26, 2026Kathryn LundstromRead original

Last updated Mar 27, 2026 by RSS Ingestion

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There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail media and ecommerce systems.