Edmond Handwerker of APR: “The honeymoon phase of random AI experimentation is completely over”

Edmond Handwerker is Global Chief Marketing & Innovation Officer at APR, a global content creation optimisation consultancy that helps brands improve how they plan, produce and manage marketing content. NDA recently spoke with Handwerker for his perspective on how AI is changing marketing operations, the agency model and content production in 2026… The post Edmond Handwerker of APR: “The honeymoon phase of random AI experimentation is completely over” appeared first on New Digital Age.

Last updated Oct 26, 2026 by ATDb automated enrichment