Dynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation

For a long time, dynamic take rates were something ad exchanges experimented with quietly. That is changing.  Google has been doing it for years under the “Average Revenue Share” banner, and Index Exchange published its own model, positioning it as a feature. Others are moving in the same direction, some publicly and some not. Once […] The post Dynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation appeared first on AdExchanger.

Last updated Jun 8, 2026 by ATDb automated enrichment