DoorDash Exec: Brands Should Unify Media and Promo Budgets to Unlock True Incrementality

CANNES, France – The age-old wall between advertising and promotions is crumbling. For decades, consumer packaged goods companies kept their media budgets in one silo and their trade and shopper marketing dollars in another, each measured by different teams with different metrics and different definitions of success. Now, as retail and commerce media networks mature, […]

Last updated Sep 15, 2026 by ATDb automated enrichment