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Don’t get mad, get even: why advertising needs a revenge arc | ATDb

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Don’t get mad, get even: why advertising needs a revenge arc

Don’t get mad, get even: why advertising needs a revenge arc

CampaignMarch 9, 2026Read original

Last updated Mar 9, 2026 by RSS Ingestion

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Advertising has been on an apology tour for so long we should start earning air miles.