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Digital video ad spend surges as AI and targeting reshape strategy

Digital video ad spend surges as AI and targeting reshape strategy

Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes. The post Digital video ad spend surges as AI and targeting reshape strategy appeared first on MarTech.

Source: MarTechPublished: May 5, 2026

Last updated May 5, 2026 by ATDb automated enrichment