Digest: Netflix to Refocus on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

In today’s Digest, we cover Netflix’s plan to refocus on ads and content after its Warner bid, the IAB unveiling guidelines for AI-driven commerce media, and WPP reportedly launching talks to sell Burson, its PR arm The post Digest: Netflix to Refocus on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson appeared first on ExchangeWire.com.

Last updated Apr 16, 2026 by ATDb automated enrichment