CTV’s Local Moment Has Arrived Thanks To Total TV Convergence

As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and local advertisers. Our new 2026 CTV/OTT Advertiser Survey, conducted by Advertiser Perceptions, underscores just how decisively […] The post CTV’s Local Moment Has Arrived Thanks To Total TV Convergence appeared first on AdExchanger.

Last updated Mar 2, 2026 by ATDb automated enrichment