CTV Transparency Gap Undermines Performance: Study

New research from Peer39 shows signal poverty, not scale, is the core issue holding CTV back The rapid growth of connected TV has outpaced the signals required to support effective optimization, accountability, and performance. So CTV scale will hit a ceiling unless buyers adopt reliable program-level signals. That’s the main conclusion from the data in […]

Last updated Mar 12, 2026 by ATDb automated enrichment