CTV Can’t Out-Google Google, So It Should Play A Different Game

Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers business results, not merely audiences and impressions. CTV can solve two industry problems at once. First, it can prove the outcomes-based value of premium brand advertising, including its […] The post CTV Can’t Out-Google Google, So It Should Play A Different Game appeared first on AdExchanger.

Last updated Sep 2, 2026 by ATDb automated enrichment