Criteo’s Todd Parsons: Search Is Not Dead, Just Different

CANNES, France — Performance marketing has always chased consumer intent. Among the promises that artificial intelligence is making right now involves something potentially something more valuable; namely the opportunity to juice intent before the consumer discovery process even forms. “You don’t always go with the concept of asking for a comparison between the best dog […]

Last updated Aug 17, 2026 by ATDb automated enrichment