Creators are getting their own version of the Clio Awards because they represent the “future of storytelling”

Since 1960, the Clio Awards have dished out annual trophies to the most memorable ads the creative marketing world has to offer. In 2026, that old-school ceremony is getting a new media reinvention. An event called Clio Creators will honor shining examples of sponsored creator content across all major social media platforms. The Clios lineup already includes a number of category-specific ceremonies in fields as diverse as music, sports, and cannabis. The latest addition to that series of events will pay homage to the impactful and lucrative work creators are doing across their channels. A 2025 report from IAB pegged the creator economy as a $37 billion business, and more brands are flowing into the space with each passing day. Visit Tubefilter for more great stories.