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Consumers ditch the funnel as behavior gets more fluid | ATDb

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Consumers ditch the funnel as behavior gets more fluid

Consumers ditch the funnel as behavior gets more fluid

MarTechApril 24, 2026Constantine von HoffmanRead original

Last updated Apr 24, 2026 by RSS Ingestion

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New data shows buyers jumping between watching, browsing, and buying, forcing marketers to rethink rigid funnel models. The post Consumers ditch the funnel as behavior gets more fluid appeared first on MarTech.