Consumable’s Jared Lapin: Majority of Podcast Listeners are Reachable Beyond the Feed

Podcast advertising has long operated behind a wall. Listeners arrive through RSS feeds, consuming content in environments where individual identity is largely invisible and attribution relies on household-level proxies at best. Consumable is building the infrastructure to change that. “Podcast is largely identity-less. Most of the solutions around it are household level solutions at best. […]

Last updated Oct 14, 2026 by ATDb automated enrichment