Commerce Media Moves Beyond the Checkout Aisle in Omnichannel Push

CANNES, France – Commerce media is growing beyond its retail roots as platforms use shopping, travel and mobility data to reach consumers throughout their daily lives, according to industry executives speaking at the Cannes Lions International Festival of Creativity. The expansion gives marketers a much richer collection of behavioral signals. It also creates the small […]

Last updated Sep 21, 2026 by ATDb automated enrichment