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Coke and Visa Score, Adidas and McDonald’s Fumble on Pricey World Cup Sponsorships

Coke and Visa Score, Adidas and McDonald’s Fumble on Pricey World Cup Sponsorships

Articleadweek.com

Second-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournament

Last updated Aug 6, 2026 by ATDb automated enrichment

Source
Adweek
Published
Aug 6, 2026
Topic
Coke
Mentions
4