CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies

Advertising agencies have invested millions of dollars into their own AI-powered platforms to handle all kinds of tasks, from creative testing to audience targeting and campaign planning. An outsider to Ad Land might be forgiven for assuming all these AI tools are, essentially, the same as one another. (It probably doesn’t help that so many […] The post CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies appeared first on AdExchanger.