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CMOs face risks locking brands into agency AI platforms: Gartner | ATDb

CMOs face risks locking brands into agency AI platforms: Gartner

Marketing DiveMarch 4, 2026Peter AdamsRead original

Last updated Mar 4, 2026 by RSS Ingestion

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The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.