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CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study

CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study

Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.

Last updated Apr 28, 2026 by ATDb automated enrichment

Source
Digiday
Published
Apr 28, 2026
Topic
Boathouse
Mentions
1