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CMOs built up CEO trust. Now they must prove they can drive growth. | ATDb

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CMOs built up CEO trust. Now they must prove they can drive growth.

CMOs built up CEO trust. Now they must prove they can drive growth.

Marketing DiveApril 28, 2026Chris KellyRead original

Last updated Apr 28, 2026 by RSS Ingestion

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While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO role has declined to 43%.