Clutch Report: Consumers Are Rejecting AI Creative, Proving the Value in Human-First Branding

93% of consumers say it matters that brand communications feel like they came from a real person Clutch released new research on how consumers perceive and respond to branding in an AI-saturated landscape, revealing a clear consumer preference for what feels genuinely human. The survey of 408 U.S. consumers finds that 93% say it matters that […]

Last updated Jun 24, 2026 by ATDb automated enrichment