“Clients Need to be Brave” and Choose Agencies Based on Ideas Over Price – Buy-Side View with Guerillascope’s Max Kelvin

As agencies seek to win over clients in procurement-driven pitches, certain agency models have increased their reliance on principal media in order to lower their costs. And while proprietary inventory has its advantages when used in moderation, Max Kelvin, Director of Media at independent agency Guerillascope, warns that this model is not necessarily sustainable. In Read More

Last updated Aug 24, 2026 by ATDb automated enrichment