CIMM Is Out To Prove That All Media Isn’t Equal

The idea that “all media isn’t created equal” is one of the oldest cliches in advertising. But programmatic ad tech often overlooks the nuances of media quality and even the content itself when bidding on ad impressions. The prevailing theory now holds that ad formats and creative can be standardized and commoditized, since, after all, […] The post CIMM Is Out To Prove That All Media Isn’t Equal appeared first on AdExchanger.