ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year, Demandbase Data Shows

Labs by Demandbase data shows generative AI is emerging as one of the fastest-growing sources of B2B referrals — raising the stakes for companies to control their message across a diversified media mix. Demandbase, the pipeline engine for AI GTM, released new Labs by Demandbase (Labs) data showing that AI assistants have become a fast-growing source […]

Last updated Aug 13, 2026 by ATDb automated enrichment