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Channel 4 unveils new sponsor of The Great British Bake Off | ATDb

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Channel 4 unveils new sponsor of The Great British Bake Off

Channel 4 unveils new sponsor of The Great British Bake Off

CampaignMarch 20, 2026Read original

Last updated Mar 20, 2026 by RSS Ingestion

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New brand takes over after Waitrose’s two-year partnership.