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Category Positioning and the problem with being Universal

Category Positioning and the problem with being Universal

Articlenewdigitalage.co

"Category is an incredibly important choice in any positioning work," says Paul Evans, Founder and Chief Positioning Engineer, V2RSION. "Once it is chosen, you have largely decided who you are compared with, why customers should consider you..." The post Category Positioning and the problem with being Universal appeared first on New Digital Age.

Last updated Oct 26, 2026 by ATDb automated enrichment

Source
New Digital Age
Published
Oct 26, 2026
Topic
V2RSION
Mentions
2

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