Cannes Is Talking About the Wrong Thing, Says Sir Martin Sorrell

CANNES, France — The advertising industry has gathered on the Croisette once again, debating creativity and whether AI will crush it. Sir Martin Sorrell thinks that’s a distraction from the real story. At Cannes Lions 2026, the S4 Capital executive chairman argued that the festival’s creative anxiety is misplaced – and that the more urgent […]

Last updated Jul 7, 2026 by ATDb automated enrichment