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Campaign Trail: Skittles stays surreal for ‘uncomfortably soft’ gummies

Campaign Trail: Skittles stays surreal for ‘uncomfortably soft’ gummies

TBWA\Chiat\Day updates the uneasy “magic” of the brand’s long-running “Taste the Rainbow” creative, choosing to shoot without CGI or AI.

Last updated May 22, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
May 22, 2026
Topic
TBWA\Chiat\Day
Mentions
1

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