CallRadius Publishes Guidance for Advertisers Ahead of Google’s October 1 Local Services Ads Missed-Call Billing Change

Missed calls during business hours become billable when the caller stays on the line for more than 20 seconds, and some follow-up calls can also be charged Starting October 1, 2026, Google will begin charging Local Services Ads (LSA) advertisers for some calls that go unanswered. CallRadius, a human-managed Google LSA service, has published five […]

Last updated Sep 25, 2026 by ATDb automated enrichment