Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend via @sejournal, @LisaRocksSEM

Search Engine JournalApril 1, 2026Lisa RaehslerRead original

Last updated Apr 1, 2026 by RSS Ingestion

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How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics. The post Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend appeared first on Search Engine Journal.