Broadsign and Partners Execute Fully Agentic OOH Campaign

Broadsign, Global Netherlands, and Draft Digital have demonstrated what may be the first fully agentic OOH (out-of-home) campaign, with autonomous AI agents handling everything from media planning to campaign execution. The project offers an early glimpse into how AI could reshape media buying, hyperlocal targeting, and the future role of marketers. Broadsign and Global Netherlands […] Broadsign and Partners Execute Fully Agentic OOH Campaign first appeared on Street Fight.

Last updated Jun 25, 2026 by ATDb automated enrichment