Breaking down the billions of fans who took in the World Cup on YouTube and TikTok

Now that the 2026 FIFA World Cup has concluded, it’s time to take stock of the tournament’s winners and losers. It’s a joyous time for Spaniards, Cape Verdeans, and residents of the World Cup’s North American host countries, but the biggest winners might exist online. For the first time, FIFA designated platforms like YouTube and TikTok as “preferred platforms.” That distinction […] Visit Tubefilter for more great stories.

Last updated Jul 22, 2026 by ATDb automated enrichment