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Brands splurge on CTV this Diwali as ad rates jump up to 30%

Brands splurge on CTV this Diwali as ad rates jump up to 30%

Articlestoryboard18.com

Connected TV advertising rates are surging up to 30% during the Diwali festive period as brands increase spending amid doubled audience scale.

Source: Storyboard18Published: Oct 12, 2026

Last updated Oct 18, 2026 by the ATDb Editorial Team