BFJ Digital Urges Shift to Profit-Based Ad Metrics for 2026
Articlemartechseries.com
BFJ Digital, a leading performance marketing and data analytics agency, has issued an advisory to the Australian retail sector regarding a systemic flaw in digital advertising measurement. The agency warns that a singular reliance on Return on Ad Spend (ROAS) is driving a trend of “profitless growth,” where businesses appear successful on digital dashboards while […]
Last updated Apr 9, 2026 by ATDb automated enrichment